dedcool
DedCool CRO Teardown
In this teardown, we break down DedCool’s end-to-end user experience… from navigation and product discovery to mobile layout, PDP clarity and on-site psychology.
We highlight what’s working well and where small refinements could create a smoother, more conversion-focused journey. Use these insights to compare against your own site and identify opportunities for improvement.
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Here’s what you’ll be getting
A full breakdown of DedCool’s user journey. We show you what’s working well, where friction appears, and the specific improvements that create smoother paths to purchase.
How navigation structure affects discoverability
How hero sections influence click-through
How mobile layout changes the entire journey
Plus, a range of A/B test ideas you can apply to your own store
Uplyft don’t just A/B test on a hunch. They get to understand your business and buyer to communicate the offer and experience in a better way, resulting in a robust conversion project that isn’t based on random colour changes or element placement. They essentially improved our business and the way we communicate our offer.
Joe Davies
CEO at fatjoe
Uplyft has helped transform our customers online experience. We have seen year-on-year increases in engagement, conversion rates and purchases. Their knowledge and constant ideation have been invaluable.
Dave Worth
Marketing Manager at Airband
“We’ve been working with Uplyft for 2 years now and our site has gone from strength to strength, they’re hit rate with successful tests is mind blowing and our already impressive conversion rate has more than doubled in this time frame.”
Richard Abbots
Founder at Inventory Hive
Real results from real clients
Over the years we’ve worked with hundreds of clients, across different industries, and we know how to make a difference. This is just a snapshot of what we can do.
Increase In Conversions
The goal was to increase conversions by 30% in 6 months for an accessible distant education provider.
71%
Growth in Conversion Rate
16 A/B Tests Ran
11 Tests Won
Challenge & Summary
Oxbridge aims to optimise their conversion funnel from course pages to checkout, focusing on improving user experience, simplifying the enrolment process, and increasing overall conversion rates.
71%
Growth in Conversion Rate
Oxbridge aims to optimise their conversion funnel from course pages to checkout, focusing on improving user experience, simplifying the enrolment process, and increasing overall conversion rates.
Increase In Orders Placed
The goal was to increase blogger outreach orders by 20% in 6 months for a leading digital marketing provider.
34%
Growth In Blogger Outreach Orders
8 A/B Tests Ran
5 Tests Won
Challenge & Summary
Fatjoe aims to enhance its conversion funnel by improving user engagement on its website, streamlining the bloggers outreach orders, and increasing overall customer conversions.
34%
Growth In Blogger Outreach Orders
Fatjoe aims to enhance its conversion funnel by improving user engagement on its website, streamlining the bloggers outreach orders, and increasing overall customer conversions.
Increase Conversions
The goal was to increase quotations by 10% in 12 months for an independent UK internet service provider.
24.2%
Growth In Conversion Rate
23 A/B Tests Ran
16 Tests Won
Challenge & Summary
Airband aims to enhance its conversion funnel by improving user engagement on its website, streamlining the broadband booking process, and increasing overall customer conversions.
24.2%
Growth In Conversion Rate
Airband aims to enhance its conversion funnel by improving user engagement on its website, streamlining the broadband booking process, and increasing overall customer conversions.
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